AdEspresso Review – Everything You Need To Know (2021 Updated)
AdEspresso is a tool designed for small and mid-sized businesses, with an eye towards managing Facebook ad campaigns in an easy and intuitive way.
In this review, you’ll get to know if AdEspresso is worth your time or not, and you’ll also learn one or two things about paid traffic vs organic traffic.
Let’s get started.
What is AdEspresso?
Ad Espresso is a software that helps marketing teams make better decisions with better search engine optimization and social media campaigns.
AdEspresso provides the right combination of powerful features and user-friendliness that can help your organization generate more leads and make more money online.
The software provides fast and easy access to the entire AdWords platform, as well as social media networks such as Facebook, Twitter, and Google+, which allows it to function as a one-stop-shop for all your online advertising needs.
How Does AdEspresso Work?
AdEspresso helps optimize your campaigns by collecting data from your posts and using that data to determine which keywords or phrases are converting the most.
It displays this information on a real-time basis to help you make more informed advertising decisions
They can also define budgets for each ad campaign as well as track individual conversions for each individual ad
Features of AdEspresso
AdEspresso essentially has four main features.
These are ad creation, split testing, analysis, and optimization.
Let’s talk about the first three:
1. Ad Creation
This is great.
It has all of the features you would get out of the Power Editor and then some.
It especially shines when you look into audience targeting.
One of the coolest features of AdEspresso is the ability to target intersections between two audiences, which is difficult or impossible to do natively within Facebook.
You don’t have those options available to you through the normal ad manager, and you need to finagle some workarounds if you want to mimic it through Power Editor.
This is where a lot of the benefits of AdEspresso really come into play.
You can quickly, easily, and effortlessly create variations on any ad, in bulk or one at a time.
What was a tedious process with Power Editor becomes the work of a few minutes in AdEspresso.
They even allow you to create buyer personas and keep them on file, so you can segment your ads by persona before you segment them by other splits for testing.
When I say it’s easy to create variations, I really mean it.
It’s a matter of a literal three clicks to create hundreds of variations, which you can vary manually or use their smart robot to design.
The analysis side is ridiculously robust.
I mean, AdEspresso keeps so much data they can publish posts like this just based on their examples gallery.
It’s crazy how much data you can harvest, how easily you can compare it, and how well it blows Insights out of the water.
For one thing, it’s amazingly visual.
They don’t try to limit themselves to the bland blue and gray color scheme Facebook uses with Insights, and honestly, that alone is almost enough to get me to buy the app.
Too many brands sacrifice usability for branded style, while AdEspresso is here proving you can have both.
If you’ve used Google Analytics custom dashboards and reports, you’ll have some idea of some of the things you can do with AdEspresso analytics.
For one thing, they make it easy to compare the performance of entire campaigns, as opposed to the performance of just ads within a campaign or performance you need to export to compare.
They can also break down performance on an hourly basis throughout the week, which of course is very helpful when you want to get into dayparting.
In case that wasn’t enough, you also have the ability to add tags to your ads or campaigns so you can see aggregated statistics for tags as a whole.
Maybe you have five different Christmas-themed campaigns running with different targeting and different options; that’s cool, tag them all like Christmas and you can see their performance overall. It’s incredibly useful.
How Much Does AdEspresso Cost?
There are three tiers of pricing, and no, there’s no limited free version.
You have the ability to claim a 14-day free trial, but that’s the limit of the free usage of the app.
For the most part, the only difference between the plans is the ad spend it allows you to process.
If you’re a large business with a huge amount of ad spend, you won’t be able to use the cheap plans.
The Starter plan costs $49 per month and allows up to $1,000 monthly in ad spend.
The Plus plan costs $99 per month and ups the spend limit to… unlimited!
The Enterprise plan costs $259 per month, also with an unlimited ad spend.
All plans also come with the Facebook pixel integration, personalized optimization suggestions, data imports and exports, advanced options, Google Analytics integration, templates, and notifications.
Of these, the Starter plan is generally ideal unless you have a very low ad spend and don’t need a team to help manage your ads.
Of course, which plan you go for will depend entirely on your ad spend, so it’s not up to the features list to decide for you.
Who is AdEspresso For?
AdEspresso is best for small and medium-sized businesses. As one of the fastest-growing ad management software in the world, AdEspresso can scale to handle your most critical projects with efficiency and effectiveness.
AdEspresso is also ideal for advertisers looking to target customers based on their behavior across different websites and apps.
If you are a freelancer or any kind of business with a marketing need, then AdEspresso is for you as well. As a lead gen marketer, I’ve found it really helpful.
(If you want to know how I’m getting my 6-figure income from lead generation, click here)
It allows businesses to customize their online presence and campaign communications by sending targeted messages, emails, and social media updates to target audiences based upon their demographics, interests, and behavior.
In short, I’d say this system is ideal for companies that don’t have a large budget for digital advertising and want a more cost-effective way to reach their intended customers.
AdEspresso – Pro
- AdEspresso makes it possible for any business or person with a blog to create a campaign on multiple channels simultaneously.
Simply upload your content, choose your channels and click Create Campaign. AdEspresso will handle the rest and send traffic to those channels which have received the most interest.
You will also receive analytics on where your ads have been appearing (and where they were clicked from) as well as information about conversions performed on each channel.
2. In addition, through the use of unique filtering options, data cleaning and reporting, AdEspresso provides substantial value for advertisers looking to properly analyze their ad campaigns as well as optimize them for higher traffic.
3. The key features of AdEspresso give you the ability to set up A/B tests of different marketing campaigns in record time.
It will also allow you to monitor the results of your experiments. This makes it easy for you to know whether or not the changes you make improve your conversions
AdEspresso – Cons
- I’ve already mentioned how easy it is to go out of control with different split tests, so that’s something to watch out for. It’s far too easy to just go off the rails and end up with too many tests.
Keep in mind the general advice: avoid testing more than one variable at once. The way AdEspresso handles variable matrices is helpful, but you can still take things out of hand if you try to test too much.
2. The other problem is that, as a beginner’s tool, it’s overkill. Paying $49 per month for a tool when you might not even be making that much profit out of Facebook ads is difficult.
If your weekly spending with Facebook ads is under $100, you might not need such an advanced tool. You really need the budget to support so much testing.
3. The analytics are great, but it’s a lot to take in all at once.
If you’re not familiar with how different detailed analytics suites work, you might be overwhelmed or not know quite what data you want to follow.
Final Thoughts – Should You Get AdEspresso?
If you want the best program out there, then you should get AdEspresso. The questions of how much it costs and how easy it is to use really becomes irrelevant once you understand what it offers.
AdEspresso uses intelligent software that finds, analyzes, and ranks relevant information for you to make the right decisions for your business, and I honestly think they offer a different experience to what everyone else is offering (be it Google AdWords, Facebook ads, etc).
It has an easier setup and allows you to focus on your own content creation. This can lead to higher conversion rates, which in turn makes you more money.
I personally use AdEspresso for my local lead generation projects as it allows me a faster workflow, has better customer support, and allows me to target more clients in more countries around the world.
AdEspresso is definitely one of those tools which will help you get more traffic, leads, and conversions -if used correctly.
In the end, the decision is up to you, but I hope you’ve found your answer in this review!
What do you think of AdEspresso? Let me know in the comments below!