What I Learned From Unscripted by MJ De Marco – Book Summary
Unscripted by MJ De Marco is the long awaited follow up to his 2011 best seller Millionaire Fastlane which sold over 1 million copies and is one of the most important self published books of our time.
I first read Millionaire Fastlane over two years ago when just starting on my entrepreneurial journey.
Something about the message of the book struck a chord with me, much of it making incredibly good sense.
This was one of those books that I left on my nightstand while building my new life. A life in which, generating leads for local businesses, I can do what I want and really live without sacrificing anything in return.
I’ll tell you a bit more about my story and my first business recommendation later on, but first…
Is this book worth it or is it just a waste of time with a lot of hype?
Let’s find out!
Living Unscripted According to MJ De Marco
The first part of Unscripted is the hardest to read to.
Prepare to have every cognitive bias and pre-conception challenged. I found this hard going – to the point where I wanted to quit.
But De Marco wants you to think about your life in these terms.
Are you living your life according to the script? Or are you living unscripted?
These are great terms, but what does the script boil down to? It goes something like this:
- Go to college/university
- Get a good job
- Buy a house/get a mortgage
- Work 9-5, 5 days a week, 48 weeks a year
- Save your money for retirement
Let’s be honest – that’s how most of us are living. That’s how I was living until a couple of years ago.
But around two years to the day of writing this post, I realised something. I wanted more. Much more.
Unscripted is the fulfilment of that vision: to live life on your terms – off the script.
The Three Main Lessons from Unscripted
Unscripted is a book on business and at 443 pages, it covers a lot of ground. So here are the most valuable lessons I learned from the book:
1. Listen for Echoes
What’s an echo?
According to De Marco, it’s a little sign that what you’re doing is reaching people and having an impact.
It’s a signal that your product has value and people want to part with their money to get it.
Think about losing weight.
The first few days are hell. You’re low energy, irritable and craving all the junk you just gave up. You don’t see any results for days.
But a couple of weeks in, the scales start to move – a little at first. That’s an echo.
When you’re co-workers notice a difference? Another echo. Feeling your jeans loose around your waist? Another echo.
The trick is to look out for these signs of encouragement.
It can be difficult to see, especially when you’re building a side business or improving your career or getting fit – there’s just so much you don’t know.
2. Break the Piñata
De Marco uses the imagery of a piñata at a party.
Entrepreneurs poke or prod the piñata but nothing comes out. They need to smash it with the big stick until all the sweeties come pouring forth.
The idea behind this is simple: if you have something to sell – a product or a service – then you need to put serious effort into promoting it.
That might mean advertising, getting in touch with influencers, free gifts or samples. Whatever you need to do.
When I started my lead gen business, I was only relying on Google traffic for hits and sales. But as soon as I spent a little on advertising, things exploded and have continued to grow.
Now I’m at the point where I don’t pay for ads for that site any more – it’s self perpetuating.
3. Build a Money System
This chapter comes right at the end of the book and it’s worth the asking price alone.
De Marco starts by explaining that many wealthy entrepreneurs are great at creating wealth but suck when it comes to keeping hold of it.
His simple money system has three parts, all of which link into each other.
The driver of the whole system is the Paycheck pot which focuses your money in income generating activities. This was a revelation for me and I’ve made big changes in how my money is invested.
I still stand by the way I manage my money, but taking aspects of De Marco’s money system makes a heap of sense.
Here’s How I Live Off-Script
I wasn’t born to be a 9 to 5 slave who saves what he can to travel and see the world for just one month a year.
For a long time, I thought it would be like that. I thought that was normal.
Following the yellow brick road, I started college to become an artist …
Only to find that my effort and motivation weren’t enough.
Neither did the more than 30k I spent.
If they had, how did I end up living with my parents again and with $0 in my bank account?
It seems difficult to start over when you feel lost and have no money to even support yourself.
But in the midst of that chaos, in December 2019, I found an amazing lead generation course that showed me the results I had always expected in less than six months.
The lead generation business is booming online right now.
At its core, all a lead gen business does is generate leads for a specific business or company.
These businesses may be anything from an international college or vocational school to your local chiropractor or dentist.
Your job in this business is to find your client business qualified leads that they can turn into customers.
Lead gen sites all vary, but generally you earn money for every lead you generate for one of your client companies.
It’s important to note here that no sale is being made in this process.
The lead has not bought anything; rather, they have merely provided some information, or they have picked up the phone and called your client business.
Some companies will only qualify someone as a lead if they fill out two forms. Others will only qualify a lead if that lead picked up the phone and had at least a 30-second conversation.
While every lead gen program differs wildly, the premise remains the same.
For every qualified lead you send to the business, they will give you a finder’s fee for that lead generation.
And that’s a huge amount of money you could get as a monthly semi-passive income.
Want to know more?
Then click here and discover how you can start live the way you’ve always wanted, right now!