Complete Guide: How to Rank and Rent Business Websites in 2021
Work when you want, from wherever you want, and build financial security, all in the same process.
Clients won’t own you, you get a semi-passive source of income, and most importantly, your efforts go into building your own assets instead of someone else’s.
When built correctly, this is what you can achieve with rank and rent websites.
Hi guys! My name is Roy Goldstein. I’ve been living by my own rules since 2019, after founding the amazing course that helped me build a Rank & Rent business, and I’m here to explain to you how you can do the same.
But first, let’s answer the one question running through your mind right now.
What Are Rank and Rent Websites model?
The rank and rent business model is fairly straightforward.
Just as you’d rent a space in the real world, you can do so in the virtual world too.
Using the website rental business model you:
- build a website in a niche of your choice
- get it to rank well in search engines using SEO, and
- proceed to “rent” it out to local businesses.
The better you rank in high demand industries and locations, the more you can charge.
I’ll cover this in more detail below, but it’s important to know that renting your website isn’t the only way you can generate income.
I only find renting to be the most “straightforward” to sell.
As riveting as that may sound, something I learned in my freelance and agency days is that I can’t control every aspect of a client’s website.
I’d help them to rank well, but it was almost guaranteed that someone would end up breaking the site, and search rankings.
Maybe they’d migrate to a different hosting provider and forget to copy over the robots.txt file, or they’d decide to change a high-value URL without setting up the right redirects.
Unfortunately in those scenarios, it doesn’t matter who is at fault, it reflects poorly on the person responsible for organic search traffic.
Rank and rent websites are the complete opposite.
You get total control over your website.
From the niche to the keywords, links built to the content length, CMS to the hosting — everything.
Once you’re ranking well in Google, you can easily contact a business and say “My website is number 1 in Google for this keyword that accurately describes your service, do you want me to put your contact details on the site? You can be number 1 in Google in 5 minutes”.
In some scenarios, I’ve actually put their contact details and even a profile photo on the website first, then told them to Google the keyword and “click on the first result.”
It makes for a compelling sales pitch (though as a warning, not everybody loves this)!
Pre-ranked websites offer real proof of success, whereas SEO services only offer a promise.
Clients are much more likely to get on board with an idea when they can see it performing upfront.
Heck, if they’re not sold on the idea, you can give them a free month of leads to try it out.
What do you have to lose?
Now, let’s see what you have to step-by-step if you want to get into this business!
Step 1: Find Your Niche
I wish I could tell you choosing rank and rent niches was as simple as writing on just about anything you love.
Stop following your passion, and start following the money!
Renting websites to businesses is easier in some niches than others. Niche selection is an important step in website building.
Don’t make the same mistake I have in the past and build audiences without a clear idea of how you’ll make money from them.
Use your imagination, there are so many niches to pursue!
Any industry where salespeople want leads is a good place to start.
Some popular niches are:
- Accounting and auditing services
- Automotive repair and parts
- Emergency plumbing
- Emergency towing
- Legal and administrative services
- Machinery rental
There are plenty more to choose from, obviously, but reading lists online are usually a bad idea.
If they’re popular, they’ve often been done to death.
Niche selection and keyword research is a muscle that needs to be developed if you’re going to dominate in Google.
I find it helpful to choose a specific niche with a tight focus.
To help narrow down your options, look for rank and rent niches where:
The service or product being sold is consultative.
When people need to “request more information” or “get a quote,” it’s often a good fit.
There’s some urgency involved.
The service/product is high value.
With the right niche where a sale is worth tens of hundreds of thousands, you might only need to bring in 5 leads per week.
With the wrong niche, even a hundred leads a month might not be worth it for the advertiser.
There’s less sophistication.
You shouldn’t shy away from competition when there’s money to be made, but for some reason, one niche can be high competition while another can be extremely easy.
Why make life hard for yourself?
Step 2: Select a Domain Name
Think carefully about the domain name, for it makes a clear difference.
Note that Google doesn’t give much weight to exact-match domains, but it’s still an excellent idea to fit some exact-match words in the domain.
Try to use a domain that includes both your chosen main keyword and location.
Also, string together some keyword terms in different readable ways for an affordable combination.
Step 3: Analyze Keywords
As a rank and rent-er, you should keep in mind that the end goal is to rent out the website to generate leads.
Align your keywords to this goal; focus on those on the final stage of buying a product or service.
There are numerous guides and tools out there you can use to generate your keywords with low competition and reasonable search volume.
Step 4: Write SEO-friendly Content
Once keyword search is done, then it is time to move on to content creation.
Focus on articles and blogs relevant to your niche and using the keywords you have researched.
The home page should contain some content describing your expertise, and the about page should provide information to enhance your legitimacy and authority as a content provider.
End posts with a definite call to action to help them take the step of leaving their contact information for a possible lead.
Content that doesn’t serve this purpose can still make you rank, but be careful of attracting audiences with wrong intentions.
Step 5: Off-Site SEO
Develop your profile further with a robust off-site SEO campaign. Focus on building citations and backlinks.
Citations refer to your placements in local directories.
To start, create a profile on lists such as Whitepages and Yellowpages, before branching out to platforms such as Facebook, Yahoo!, and Bing.
Pull out the data you have gathered during the backlink audit part of researching your competitors and start going for their highest-quality links.
In particular, focus on guest post linking.
A correctly placed guest post will solidify your position and increase your authority.
Step 6: Rent out the Website
Following the above steps will result in a site that carries weight and value for its niche. What you would like to do now is to rent out the website for money.
There are many different ways to go about this.
Cold calling businesses is one. Be ready with your over-the-phone pitch and negotiation.
You can also contract brokers who sell leads. They may not pay you much as a business will, but they will also ask no questions and require any changes; they just want the leads and nothing else.
You may also stumble upon networks in your niche, like a sort of marketplace to direct businesses to lead generators.
The best way (and I say this cause it’s the one that worked for me) is selling leads directly to business owners.
If you want to learn how to start a local lead generation business, and you are looking to monetize with clients (instead of with affiliate offers), you will need to learn sales.
Here are a few things you can do to get in touch with businesses.
- Make a prospects list yourself or have a VA (virtual assistant) make one for you, and call those companies to sell them leads.
- Make an email list yourself or have a VA make one for you, and blast it with a thoughtful, high converting email. You should include a real lead from a customer’s contact form submission, if you have one.
- Rank a website and/or YouTube video for keywords like: “(your niche) + leads”
- Join Facebook groups based around your lead generation vertical.
I learned this and much more helpful tips when I went through this amazing online course, and today I’m making a 6-figure semi-passive income month after month, just generating leads for small local businesses!
Rank & Rent websites is a highly profitable and easily scalable business, especially if you’re gonna focus on selling leads to business owners.
When your site is starting out, even with only a couple of leads a month, there will definitely be local businesses looking to rent it from you.
I tend to leave the site for a few months, then once you’re ranking effectively you can work out the average leads that come through the site each month.
This way you can solidify the renting offer at a minimum amount of relevant leads per month.
It’s then obviously up to you to keep the rankings consistent, but with it being local SEO you’re not up against as much competition as you would be for a client targeting national terms, so it tends to be an easier life for you.
I then simply would approach businesses who are not ranking on the first page anywhere other than paid results, but who are bidding on the keywords I’m targeting.
They clearly have the PPC budget, but no organic know-how when it comes to either map listings or organic search results.
Hopefully this has proven that ranking and renting websites still works incredibly well in 2020, and that you don’t have to be an SEO wizard or even a full time SEO consultant to have the know-how to get started.
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Best of luck guys, and any questions just drop me a comment below.