According to a survey in 2020, more than 65% of businesses were looking to increase their influencer marketing budgets. 24% of companies said they spend more than 40% of their marketing budget on influencers.
Many businesses and brands are spending as much as $5000 to $500,000 on influencer marketing. There’s a lot of money to be made from social media. If you can build a good following and audience on platforms like Instagram, you will have businesses knocking at your door.
Isn’t that what you want?
Girls Building Empires Overview:
Girls Building Empire or GBE is an online training program that teaches you how to do that. You will learn how to increase engagement and build a decent following organically. Please note that emphasis is on the word “decent” because it’s more about the quality of your audience. You will also learn how to make money by converting followers into paying customers.
They claim that they won’t stop until they have helped 1 million women achieve their goals. It’s a tall claim. Let’s see if the course has the potential to deliver on the promise.
What does the GBE course teach?
You will get videos providing instructions on everything from creating a profile to optimizing. There are workbooks, checklists, and templates that you can use.
The second part of the course explains how to make money with your Instagram. The number of followers or likes doesn’t mean anything unless you know how to monetize.
Girls Building Empires Part 1 – The Foundation
The first part can be divided into three weeks, where you will learn how to choose a niche for yourself. It is crucial because you need a targeted audience. You will find it hard to get sponsors or endorsement offers if you are not creating meaningful content around a specific topic. It can be anything from makeup to travel or cooking to sewing.
Next, you will learn how to have the right mindset. It is essential to have specific goals and strategies behind everything you are posting. You cannot post on random topics and expect it to grow into something substantial.
The third week is all about identifying your target audience. You need to know your target audience. Businesses will be happy to collaborate if you can help them reach their target customers. Targeting a specific type of demographic will make it easy for everybody involved.
Girls Building Empires Part 2 – Taking Off
In your fourth week, you will learn how to create a profile the right way. When creating a profile, there’s very little you can do, which makes it more challenging to stand out from the crowd. The right profile setup can make a huge difference to your following since it is the first thing they see. And first impressions are almost impossible to change.
It would help if you built your brands before other brands could start to take notice. If your profile doesn’t have a personality, you will find it hard to build an audience. It has to be eye-catching but convincing at the same time.
The last part is one of the most important ones. You will learn how to create content that attracts new followers and keeps the existing ones coming back for more. The templates can help you make good content even when you are not at your creative best.
Girls Building Empires Part 3 – Optimization
The third part is brief but doesn’t skip it because it will decide if your empire-building strategy is a win or bust. This section talks about optimizing your profile. The first part talks about creating the proper captions. Captions are usually the most overlooked part of Instagram’s marketing strategy. Many people make the mistake of focusing entirely on the media. Pictures and videos are essential, but the caption can also make a huge difference.
The second part talks about consistency. It would help if you were consistent with the quality and frequency of your posts. The social media algorithms are also made to reward consistency. You cannot go off for a couple of months and expect to start from where you have left.
Girls Building Empires Part 4 – Mastering Growth & Monetization
The fourth and final part starts from a section on viral posts. It is slow and steady who wins the race, but you need some boost every once in a while. And viral posts can give you that push. Remember that you are treading a fine line here. Not all publicity is good publicity. So many people resort to doing crazy stuff to get attention. But you cannot do anything silly or weird if you are thinking long-term. You might get the views, but you will lose the chances of getting good sponsors. Brands will not associate themselves with such accounts. GBE will show you the right way to create viral posts without risking your reputation.
In the tenth week, you will learn how to use IG stories in your next week.
The GBE Instagram page has more than 2.2 million followers. It wouldn’t make any sense if there were any less. It’s good to see that they are walking the walk and not just doing the talk. The second last part of the course will share the strategies they have used to get there in a small-time. They claim that it’s all organic, which makes it even more impressive.
You have done the hard work. It’s time to reap the rewards. But it is going to be a little tricky. Getting the likes is one thing, but it takes more than that to convert subscribers into customers. The twelfth and final part will teach you how to make money with your Instagram.
Can Girl Building Empires help you make money?
There are several ways to make money with Instagram. All of them will need you to build a good following.
Sign up and work as an affiliate with Instagram
Instagram makes it easy for you to sign up and work as an affiliate with various brands. You will be making a commission from every successful purchase made by your followers from your referral link.
Small businesses or brands find it hard to build an audience or get the reach. It’s easier for them to work with influencers who have done the hard work. As a social media influencer, you can use your influence to promote products in exchange for cash or free items.
Create your product and sell it on Instagram
It has to be the ultimate goal. You know your audience better than anybody else. You know the problems and pain points. Why not create a product that they will be willing to buy? It’s easy to find a drop shipper or manufacturer that can help you with the supplies.
Learn how to use Instagram for your business:
The course is not only for aspiring entrepreneurs. Anybody with an existing business can take this course to learn how to use Instagram to get new clients. This is especially true for companies or brands dealing in the beauty, health, and fitness domain.
Pros and Cons of Girls Building Empires:
Things I like:
The course doesn’t cost thousands of dollars. It’s weird to see courses that promise to take you from rags to riches and expect you to invest $10,000 to get started. GBE allows you to build an empire with little or no investment. It’s a perfect business opportunity for ladies who want to start a business without investing much.
It is a secure business model, unlike some others, like affiliate marketing or drop shipping. Small changes in Google Algorithm or Amazon commission rates can negatively impact your business.
You can go through the Instagram account and see that they are practicing what they preach. It’s not one of those Amazon FBA or affiliate marketing courses where the course creators claim to have multi-million dollar businesses and don’t have anything to show. GBE has more than 2.2 million followers with consistently good content and engagements.
It is aimed at the right audience. Instagram is a great place to promote health, beauty, travel, and lifestyle brands. And girls can be great brand ambassadors for all these brands.
It is a thriving community. There’s plenty of support and motivation. You will connect with hundreds and thousands of like-minded women from all over the world. It can bring so many business and partnership opportunities.
You don’t have to learn a hundred different skills to succeed. Most online businesses need you to hire experts or be good at SEO, PPC, Social Media, Content Marketing, and conversion optimization. GBE will let you focus and excel at one thing.
The course doesn’t promise to make you an overnight millionaire. It doesn’t boost secret methods. It simply teaches and encourages you to build a brand using quality content. This is the kind of mindset that you need to succeed in the online world. No shortcuts. Only hard work.
Things I don’t like:
There’s very little that I didn’t like about the course, except the website that shares very little about the course founder or creators. I think they should have a good website and a regularly updated blog.