Have you ever wanted to be a great salesperson? Do you wish you could close deals like the big dogs in your industry?

It’s something that plagues most people and yet there are a lot of misconceptions about what being a good salesperson means.

Is it just about being talkative or is there more to it than that? What kind of training will help you grow as a salesperson?

In today’s review, we’ll take a look at Marc Wayshak’s Sales Insight Lab program, explore everything there is to know about their sales training, and help you find out whether it can actually teach you something—or if it’s just another snake oil plastered scam.

Let’s jump right in.

What is the Sales Insight Lab’s Product?

The Sales Insight Lab is a training and data research company that aims to improve the quality of your sales strategy. They collect data on what works and doesn’t work when it comes to sales, so you can spend more time selling and less time researching.

It offers a number of services including workshops, coaching, assessments, and analysis to help businesses and entrepreneurs improve their sales strategy.

Let’s take a closer look at each of their offerings:

Sales Insight Lab Free Training

The Sales Insight Lab is free online training for salespeople to equip them with the tools and skills to close more sales. Marc Wayshack, the Sales Insight Lab founder, has spent years on the phone helping companies like yours grow their businesses.

This short course is the culmination of years of helping companies build their sales capabilities from the inside out.

The training consists of a 40-min introductory video in which Marc Wayshack lays out his 7 key steps to closing more deals in today’s marketplace.

These are:

   1) Understand the data

There are many ways to get a list of people to call. You can purchase a list, you can pay for an email list, or you can find a way to collect one yourself. Whether you choose to do it yourself or not, there is one thing you have to remember:

Data is everything.

If you don’t have accurate names and phone numbers, you’re just going to spin your wheels. If you get your data from a reputable source with good deliverability, then this will be one less headache for you.

   2) Personalize everything

Marc’s rule of thumb is to over-personalize. That may be a bit extreme, but the more personalized the outreach, the better response you get. It’s not about being cheesy and it’s not about being clever. It’s just about doing something simple, like calling a prospect by their name.

Personalization isn’t just about being nice, though. It’s about understanding the customer and tailoring the pitch accordingly.

You’ll learn about two approaches in this Sales Insight Lab free training:

One is warm, friendly outreach that makes customers feel like they’re having a genuine conversation with someone who cares about them as people; the other is even more strategic — crafting a script that hits emotional triggers designed to resonate with a particular target market’s personality type or desires.

   3) Get a power dialer

Power dialers can speed up your entire sales process because they:

• Automate the phone call process – so you don’t have to spend time making each phone call. Instead, the power dialer can place hundreds of calls for you, leaving you free to make sales and manage other tasks.
• Get more responses from fewer phone calls – this is especially true for cold calling. With a power dialer, you can build a list of contacts in seconds by searching through business directories or even by using data from your own website.

   4) Stop cold calling

Cold calling is still practiced by many salespeople today, but it’s time you changed your tactics.

It maintains its stronghold on sales because ever since we could pick up a phone and call someone, it has been the most efficient method for getting in touch with prospects and gaining new clients.
However, there are other ways to reach out to your prospects first that will allow you to warm up that relationship so that by the time you make a dial if they answer the phone they are likely to know who you are and why they should work with you (LinkedIn, email marketing, social media, etc.)

   5) Have a script

Here, Marc highlights the importance of having a script. He says writing one can help you with two things: memorization and calibration.

Memorization is pretty straightforward; it’s just easier to remember your lines if you write them down. Calibration, on the other hand, is one of those things that you probably won’t fully understand until you do it.

The concept of calibration is that everything has to be perfect when you’re doing cold calls. You have to sound like you know exactly what you’re doing like you’re a successful salesperson who runs multiple teams and makes millions of dollars a year. That means saying the right things at the right time in exactly the right way. That takes practice (and a script!)

If you just wing it, you’ll end up saying something stupid or making a mistake.

   6) Make more than one call

If you were a salesperson, you wouldn’t make just one call to a client. You’d call them multiple times from different numbers, at different times, and on different days, right?

Trouble is, we’ve been taught that the idea of “rejection” is bad. But if you want to succeed as an entrepreneur, you have to get comfortable with rejection—which is exactly why you need to make more than one call.

(I know it’s counterintuitive, but it works!)

   7) Closing is not the goal; it’s the process.

The way Marc Wayshak puts it, a close has nothing to do with the sale.

It doesn’t matter if you sold a $1 product or a $1 million product; if you think closing is about making sales, you are doing it wrong.

Closing is about getting to the next step.

Getting a consult is closing.

Getting a call back is closing.

Getting someone to schedule time on their calendar is closing.

Closing isn’t just getting sales. Closing is the next step. Everything else is just selling.

Sales Insight Lab Youtube Channel

Marc’s Sales Strategy Channel has over 100 videos and counting that distills complex topics into easy-to-understand content. All of it is from a real expert perspective – not some marketing guru who hasn’t sold anything in 10 years.

The channel is updated weekly with new videos and ideas. The content is interesting, fun, and most importantly actionable.

The Accelerator Lab

The Accelerator Lab is a Sales Insight Lab’s program designed to help you get the most out of your sales funnel whether you’re just starting out or you’re already doing well.

The Accelerator Lab isn’t a place for getting worked up about your business though; it’s a place for getting results. With real strategies that actually get results.

You’ll be part of an exclusive group of entrepreneurs who are all focused on hitting their own goals. You’ll have access to Marc’s mentoring—and that of his team—to discuss your goals and help you develop sales strategies for crushing them.

And you’ll be able to draw on the experience of the other participants in the group (including those who “graduated” from the program) to help you stay motivated, energized, and focused on achieving your own goals.

Is Marc Wayshak a scam?

Marc Wayshack is a great guy, a legit entrepreneur and his program is killer. His Sales Insight Lab training and products are totally worth it if you’re serious about growing your business and want to learn from a proven entrepreneur who has been there and done that.

Considering that Marc made over $1 million dollars in his first year as an online entrepreneur, I can only imagine how much money he’ll be making now. That’s pretty impressive!

After hearing his story and learning what he did to get where he is, I have no doubt that Marc can help you make more money as well. He has the right kind of mindset and experience to do so.